Ep #221 Ending a Business Like a CEO with Susie Veech

Food Business Success® with Sari Kimbell

I’m sitting down with Susie Veech, founder of Well Rounded Meals, to have an honest, raw conversation about the highs and lows of entrepreneurship.

Susie shares the journey of "accidentally" starting a freezer meal delivery business that scaled to six figures, the challenges of declining sales in a different consumer landscape, and the tough decision to shut it all down.

But this isn’t a story of failure—it’s about resilience, learning, and redefining what success looks like. If you’ve ever wondered how to separate your self-worth from your business results or how to navigate the emotional rollercoaster of being an entrepreneur, this episode is for you!

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Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.