EA581: Kimberley Healy - Crafting Your Unique Brand Voice

EntreArchitect Podcast with Mark R. LePage

Crafting Your Unique Brand Voice

In this episode, we sit down with Kimberley Healy, founder of Brainstorming the Castle, as she shares her journey to becoming a brand voice strategist for architects, interior designers, and brands in the A&D industry. Kim discusses how her entrepreneurial upbringing and diverse career in marketing and copywriting, including roles at F. Schumacher & Co. and the D&D Building, helped her shape a unique approach to brand storytelling.

Listeners will gain insight into the importance of crafting a clear, consistent, and character-filled brand voice that resonates with the right audience. Kim provides practical tips on how firms, large and small, can distill their messaging to drive engagement and create a lasting impact. Additionally, she touches on the evolving role of AI in copywriting and offers a word of caution about maintaining the human touch in branding. Whether you're in architecture, design, or a related field, this episode will inspire you to commit to developing a brand voice that truly reflects your business.

This week at EntreArchitect Podcast, Crafting Your Unique Brand Voice with Kimberley Healy.

Connect with Kimberley online at Brainstorming the Castle, and find her on LinkedIn and Instagram.

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