The “$6 Secret,” Butter Girl Fall, Dupe Truths and More Viral-Beauty Trend Insights With NYX Professional Makeup Global President, Denée Pearson

Breaking Beauty Podcast

Dear Media, Jill Dunn, and Carlene Higgins द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dear Media, Jill Dunn, and Carlene Higgins या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 38:50

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In partnership with NYX Professional Makeup. To help celebrate NYX Professional Makeup’s 25th anniversary, today we’re sitting down with Global Brand President, Denée Pearson! We’re finding out why so many NYX products go viral on TikTok – and end up being a new makeup bag staple in the process. Plus, Denée predicts which NYX item we’ll all still be using 25 years from now (Hint: They are the #1 gloss brand in the US, after all.)

We’re finding out:

Butter Girl Fall? Which three products Denée recommends to transition your makeup to fall this season.
Why Denée insists that NYX is not a “dupes” brand, in spite of the brand’s on-trend, low-price prowess.
The reason Denée spends so much of her time on TikTok, and what she’s learned to keep winning amongst Gen Z.
The definition of “beauty entertainment,” and how the strategy is behind NYX’s drugstore domination.
What to buy from the NYX x Beetlejuice collab that launched this week – if it hasn’t sold out already!

For any products or links mentioned in this episode, check out our website:https://breakingbeautypodcast.com/episode-recaps/

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NYX Professional Makeup

NYX Cosmetics is generously offering an exclusive 30% discount for all of our listeners at nyxcosmetics.com with codeBeauty30. Note that this offer will exclude any new or sale items on site during the time of the promotion, this promo code cannot be stacked with any other promotions or discounts. Offer expires September 30th, 2024 at 3am EST.

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya

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