#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 54:59

MP3•एपिसोड होम

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.

Natalie and Dave cover:

The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
Her step-by-step process to a successful product launch

Timestamps

(00:00) - - Intro
(05:21) - - Natalie’s Marketing Career Path
(09:28) - - Loving the Product Makes You A Better Marketer
(12:22) - - Product Launches and Growth
(14:21) - - Keys to a Successful Video Strategy
(17:24) - - Coordinating Launch Projects with Marketing and Product
(23:08) - - B2B Influencer Outreach
(29:11) - - Influencer Measurement Challenges
(34:16) - - Curated Dinner Strategy
(37:51) - - Lead Generation and Outreach with Apollo
(47:50) - - Transitioning to Product-Led Growth
(53:10) - - Working with the CEO

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***

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