#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 55:14

MP3•एपिसोड होम

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.

Zach and Natalie cover:

How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
The power of video content in creating engaging and effective product launch campaigns
Best practices for collaborating with sales teams to develop impactful sales enablement materials

Timestamps

(00:00) - - Intros
(06:17) - - How to Launch Without the Product
(08:52) - - Refining Insights for Successful Product Launches
(15:10) - - Content and Privacy Regulations
(16:24) - - Crafting a Buyer-Centric Positioning Strategy
(20:36) - - Strategic Startup Audio Feature Launch Approach
(27:52) - - Working with B2B Influencers
(33:09) - - How to Approach Sponsored Content in B2B
(37:07) - - Measuring Engagement on LinkedIn
(43:52) - - Communicating with Sales
(52:10) - - Improving Buy-In and Time Management for Launch Success

Send guest pitches and ideas to hi@exitfive.com
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***
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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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