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From Health Crisis to Candy Innovator ft Katie Lefkowitz
Manage episode 430186385 series 3511241
Real Men Eat Plants द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Real Men Eat Plants या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿
🍫🌱 Today, Bryan interviews Katie Lefkowitz, the founder and CEO of Harken Sweets. Katie shares her journey from being a Snickers fanatic to creating a plant-based candy bar following a colon cancer diagnosis. Harken Sweets uses date-based caramel and oat chocolate to offer a healthier alternative to traditional candy bars.
📈👥 Katie discusses the challenges of scaling production, the importance of persistence, and the positive consumer feedback that fuels her passion. She also touches on future innovations and the role of strategic partnerships in her business growth.
🗣 In This Episode, We Cover:
00:00 Introduction and Welcome
01:21 Inspiration and Journey to Create Harkin Sweets
04:40 The Benefits of Dates in Plant-Based Candy Bars
06:02 The Importance of Fiber in Candy Bars
07:04 Finding the Balance Between Health and Taste
08:37 Consumer Feedback and Response
10:40 Differentiating in a Competitive Landscape
11:42 Challenges in Scaling and Overcoming Them
14:05 Successful Marketing Strategies
16:20 Key Leadership Lessons and Challenges
18:59 Challenges in the Chocolate Confectionery Space
19:28 The Power of Consumer Support
21:18 Future Products and Innovations
22:39 Advice for Starting a Plant-Based Business
24:39 The Future of Harkin Sweets and How to Support
26:04 Conclusion and Keep the Fire Burning
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🔗 Useful Links:
Social Media:
Website: https://harkensweets.com/
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