#138 Buyer Spotlight: Rich Gillmore, Gelson's

The Startup CPG Podcast

Startup CPG द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Startup CPG या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7M ago 53:25

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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.

Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.

Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.

Tune in now!

Listen in as Rich shares about:

Trends Noticed at Expo West
Strategies for Brands to Attract Retailers' Attention at Expos
Keys to Rising Through the Ranks in the Grocery Industry
Description of Gelson's Stores and Market Positioning
Decision-Making for Product Assortment
Challenges with Limited Shelf Space
Brand Outreach and the Role of Sampling in Sales
Consumer Buying Behavior
Local Brands and California Lifestyle
Decision-Making and Gut Instinct
Involvement in Industry Organizations
Influence on Tastes and Preferences
Gelson's Future Plans

Episode Links:

Gelson’s Website

Rich’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Join the Startup CPG Slack community (15K+ members and growing!)
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Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

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