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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
What is the Future of Shopping w/ Stephanie Horton (Google)
Manage episode 403560550 series 3286175
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing.
They discuss the impact of generative AI and AR try-on features on the shopping experience, as well as the importance of supporting small businesses. Stephanie shares insights into Google's Holiday 100 and the trending categories in the market. She also highlights the role of technology in shaping the future of shopping, with a focus on personalized and blended experiences.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow 🎙️ Want to be a guest? Apply here
Show Notes:
(01:05) - Stephanie's mission, achievements, and purpose
(03:32) - Search generative experience
(04:57) - Google's holiday 100 and trending items
(06:05) - Trending categories
(08:12) - The importance of AR try-on features
(11:08) - Small business filter and supporting local businesses
(12:58) - Other trends in commerce and marketing
(14:25) - Future of shopping technology
Check out some of our previous episodes:
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
121 एपिसोडस
Manage episode 403560550 series 3286175
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing.
They discuss the impact of generative AI and AR try-on features on the shopping experience, as well as the importance of supporting small businesses. Stephanie shares insights into Google's Holiday 100 and the trending categories in the market. She also highlights the role of technology in shaping the future of shopping, with a focus on personalized and blended experiences.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow 🎙️ Want to be a guest? Apply here
Show Notes:
(01:05) - Stephanie's mission, achievements, and purpose
(03:32) - Search generative experience
(04:57) - Google's holiday 100 and trending items
(06:05) - Trending categories
(08:12) - The importance of AR try-on features
(11:08) - Small business filter and supporting local businesses
(12:58) - Other trends in commerce and marketing
(14:25) - Future of shopping technology
Check out some of our previous episodes:
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
121 एपिसोडस
सभी एपिसोड
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1 From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) 26:17
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1 Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James) 29:41
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1 The Future of Social Commerce w/ Sarah Penna (Orca) 23:49
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1 Building the Next Generation of Content w/ Max Levine (AMP Studios) 22:55
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1 From Creator to Strategist w/ Austin Null (McKinney) 29:37
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1 Jordan Matter’s Path to 25M Subscribers 25:14
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1 How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle) 27:16
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1 Audience-First Content Strategies w/ Dace de la Foret (Nationwide) 29:15
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1 The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) 25:39
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।