Human-Centered Innovation: Research Meets Design Human-Centered Innovation podcast

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Tech MBA Entrepreneur Business Kristine Merz Lisa Marceau

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Kristine Merz and Lisa Marceau द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kristine Merz and Lisa Marceau या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Human-Centered Innovation « »
Human-Centered Innovation: Research Meets Design

3 years ago 27:21

साझा करें

MP3•एपिसोड होम

Kristine Merz and Lisa Marceau द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kristine Merz and Lisa Marceau या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Research and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the science behind research. This is one of the prominent themes that defined the period when Lisa Marceau started working with Kristine Merz. Continuing with the story of how their partnership started to form, they recall how Kristine came in as a real problem-solver, not just someone who executes on what her client wants her to do. What started out as a simple need for Lisa’s organization to bring in someone who can build a website for her organization turned into a branding initiative that would lead to years of fruitful collaboration. Join in and learn more about the makings of this partnership that would put human-centered innovation at the forefront of the space where research and design intersect.

For more information, visit: https://chocolateandpeanutbutter.com/

For more information about JKAM Investments, visit jkaminvestments.com

… continue reading

21 एपिसोडस

#Tech #MBA #Entrepreneur #Business #Kristine Merz #Lisa Marceau

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Human-Centered Innovation: Research Meets Design

Human-Centered Innovation

published 3 years ago

साझा करें

MP3•एपिसोड होम

Kristine Merz and Lisa Marceau द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kristine Merz and Lisa Marceau या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Research and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the science behind research. This is one of the prominent themes that defined the period when Lisa Marceau started working with Kristine Merz. Continuing with the story of how their partnership started to form, they recall how Kristine came in as a real problem-solver, not just someone who executes on what her client wants her to do. What started out as a simple need for Lisa’s organization to bring in someone who can build a website for her organization turned into a branding initiative that would lead to years of fruitful collaboration. Join in and learn more about the makings of this partnership that would put human-centered innovation at the forefront of the space where research and design intersect.

For more information, visit: https://chocolateandpeanutbutter.com/

For more information about JKAM Investments, visit jkaminvestments.com

… continue reading

21 एपिसोडस

#Tech #MBA #Entrepreneur #Business #Kristine Merz #Lisa Marceau

सभी एपिसोड

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1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1 23:56

1 year ago23:56

बाद में चलाएं

बाद में चलाएं

सूचियाँ

23:56

We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves, say, four or 10 companies? Save yourself the strain of imagining what the impact would be as Lisa Marceau and Kristine Merz bring in Juli Leonard to share her expertise on this matter. In this two-part conversation, Juli discusses everything that goes into such big mergers. This episode is part one, and we get to hear about things like the importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. They also touch on crucial factors such as training and development, feedback mechanisms, and the art of balancing diverse audience needs while staying true to a core message. Tune in for more! For more information, visit: https://chocolateandpeanutbutter.com/…

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1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27

1 year ago20:27

बाद में चलाएं

बाद में चलाएं

सूचियाँ

20:27

This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. This time, we get into the nitty-gritty of culture and values issues related to these big merges. We explore the impact of culture on employee morale, talent retention, customer experience, operational synergies, and decision-making, and the potential for innovation in the post-merger landscape. Tune in!…

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1
Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15

2 years ago29:15

बाद में चलाएं

बाद में चलाएं

सूचियाँ

29:15

Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

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1
Using Competition To Start To Define Your Brand Strategy In A Merger 21:27

2 years ago21:27

बाद में चलाएं

बाद में चलाएं

सूचियाँ

21:27

A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

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1
A Human-Centered Approach To Redefining Services In A Merger 24:47

2 years ago24:47

बाद में चलाएं

बाद में चलाएं

सूचियाँ

24:47

When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this episode, Lisa Marceau and Kristine Merz call for a human-centered approach to redefining services in a merger. They talk about how leaders should keep in mind their employees as they overcome changes in culture, sharing the card-sorting method to help them define and identify their services better. So join this conversation and learn the opportunities you can grab from building a human-centered mindset as you go through a big organizational change. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

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1
Two Brands Become One 28:01

2 years ago28:01

बाद में चलाएं

बाद में चलाएं

सूचियाँ

28:01

Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation! For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

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1
Establishing Organizational Clarity Will Magnify Your Brand 22:25

2 years ago22:25

बाद में चलाएं

बाद में चलाएं

सूचियाँ

22:25

Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we have an in-depth discussion about the importance of establishing organizational clarity and how it actually puts value in the company itself. Join us in learning how to uncover the deeper “whys” of a brand and ultimately magnify your brand’s value! For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

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1
A Rebrand Case Study In Four Parts: Exploring New Markets Part II 25:26

2 years ago25:26

बाद में चलाएं

बाद में चलाएं

सूचियाँ

25:26

Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing. For more information about JKAM Investments, visit jkaminvestments.com…

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1
A Rebrand Case Study In Four Parts: Exploring New Markets Part I 24:02

2 years ago24:02

बाद में चलाएं

बाद में चलाएं

सूचियाँ

24:02

It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. However, if rebranding goes wrong, it could do more harm to your company than good. Join your hosts, Lisa Marceau and Kristine Merz as they talk about the second rebranding of NERI, and how human-centered innovation helped drive the process to avoid common pitfalls . For more information about JKAM Investments, visit jkaminvestments.com…

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1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II 37:26

3 years ago37:26

बाद में चलाएं

बाद में चलाएं

सूचियाँ

37:26

In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation. For more information about JKAM Investments, visit jkaminvestments.com…

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1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I 29:37

3 years ago29:37

बाद में चलाएं

बाद में चलाएं

सूचियाँ

29:37

Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about how rebranding affects the people who sustain a company and what leaders need to understand about these sentiments. They then share their insights on how a human-centered approach can make the rebranding process easier and how it meshes with design. All of these are in the first of a two-part series. For more information about JKAM Investments, visit jkaminvestments.com…

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1
The Human In Human-Centered Research And Brand Strategy 25:52

3 years ago25:52

बाद में चलाएं

बाद में चलाएं

सूचियाँ

25:52

People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn how to bring things down to a study level of branding. Become more human-centric today! For more information about JKAM Investments, visit jkaminvestments.com…

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1
Understanding Brand Identity Through Organizational Clarity 20:06

3 years ago20:06

बाद में चलाएं

बाद में चलाएं

सूचियाँ

20:06

Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity. For more information about JKAM Investments, visit jkaminvestments.com…

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1
Finding Your Chocolate And Peanut Butter 12:21

3 years ago12:21

बाद में चलाएं

बाद में चलाएं

सूचियाँ

12:21

An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and Kristine Merz both agree it’s through research and design. Picking up from the last episode’s discussion about the importance of research, Lisa and Kristine turn their conversation to their definition of research and dig into the concept a little more deeply. They also tackle the importance of design as part of the research process and how combining research and design lets you innovate in more impactful ways than you've ever imagined. For more information about JKAM Investments, visit jkaminvestments.com…

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1
The Importance Of Knowing Where You’re Going 14:47

3 years ago14:47

बाद में चलाएं

बाद में चलाएं

सूचियाँ

14:47

Before pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of where you’re going. What is the purpose of what you're trying to achieve, and have you thought about your audience as you develop your path forward? Lisa Marceau and Kristine Merz think talk these questions through as they embark on the final stages of their rebranding process. Listen in as the duo share their insights on the importance of making sure you understand your goal before you dive in. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

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