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Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One.
Manage episode 363482166 series 3329942
Kristine Merz and Lisa Marceau द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kristine Merz and Lisa Marceau या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows.
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