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LeaderX Lucy Barkas reflects on connecting purpose in sales
Manage episode 288919976 series 2904243
Lucy Barkas द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Lucy Barkas या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Everyone hates to be sold too. If you have ever experienced buyers remorse you know what I mean.
There is often a real disconnect between what the company does and the impact, or solution it is seeking to provide. Leaders get stuck in the numbers, the financials, the nitty gritty and forget to look up, look around and actually see how they are affecting the world of their customers. In fact, many companies complain about customers, causing problems for them, making complaints or wanting refunds. They have forgotten who they are serving and why.
Listen to my reflections of the conversation with Elizabeth Lotardo and begin connecting your big WHY with your WHAT.
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