Episode #31 - Preparing your strategy and sales process for growth in a recession

Zen Business Podcast

In this episode we explore how to capitalise on opportunities in a recession. First up on the show we have our favourite international business coach, Jacob Aldridge, to share some insights from his web series titled… Don’t waste a good recession. If you’re new to the show and you haven’t listened to Jacob in the previous episodes, you’re in for a treat! Jacob is one of only a couple of business coaches I know who have coached in a recession and he shares how you can make the most of the opportunities that will arise. And believe me, there will be an abundance of opportunities in this market, for those of you open and willing to look. In the 2nd part of the show, joining us for the first time, is Nicky Miklos-Woodley. Nicky is the founder of Evergreen Coaching, and is going to provide us with an overview of her Evergreen Sales Methodology. This six stage process, is designed to smoothly and authentically lead a prospective client through to a buying decision that they are confident in making. I’m excited to have Nicky on the show, not just because she’s a highly effective sales trainer, but because I truly believe that now, more than ever, it’s critical that businesses tighten up their sales process, and ensure that it’s focussed on connectedness and authenticity, rather than hitting targets from a context of fear and survival. This is part 1 of an 8 part series with Nicky which will be released throughout 2020… So if you relate to what Nicky shares in this episode, be sure to subscribe to the show if you haven’t already, so that you don’t miss out on the deep dive that she’ll be doing on each stage of her methodology. Just a reminder, if you’re a fan of the show don’t forget to visit our Zen Business Podcast YouTube channel. You’ll have access to some exclusive content such as interviews and how to videos, that won’t be included in the regular podcast.