26. The CISO Chipped His Nail Polish + Know-Before-You-Go-To-Black-Hat

WTF Did I Just Read? Tech Sales & Marketing Edition

In this episode of WTFDIJR, Chris and Dani are uncovering:

Their experiences with vendor booths, mass media marketing in cybersecurity, and etiquette for engaging with security practitioners at events like Black Hat. The episode also touched on personal anecdotes and the importance of self-care during intensive conferences.

Key Takeaways:

• Approaching Vendor Booths: Simplicity and authenticity in booth design catch attention. Overly complex or buzzword-heavy booths are likely to be ignored. Booth engagement should be meaningful and respectful, avoiding aggressive sales tactics.
• Technical Expertise On-Site: Booth personnel should be able to answer technical questions, explaining products beyond surface-level features.
• Mass Media and Marketing: Cringe-worthy or disrespectful campaigns can harm a company's image. Authentic involvement of a spokesperson or celebrity in the company or product they are endorsing adds credibility.
• Post-Conference Engagement: Follow-ups should ideally happen two weeks after the conference, allowing time for attendees to settle back into their routines. Business cards are still relevant; digital alternatives like QR codes are less favored.
• General Conference Etiquette: Respect and understanding are key. Recognize that many attendees are there for networking and learning, not necessarily to be sold to. It's important to balance professionalism with fun. Overindulgence or inappropriate behavior at conferences can damage professional relationships and reputations.
• Personal Experiences and Anecdotes: Chris and Dani shared their personal experiences from past conferences and their plans for upcoming events, emphasizing the value of networking and building relationships in the industry.
• The Importance of Self-Care: Attendees should prioritize self-care during conferences, including adequate rest, hydration, and mental breaks.

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