WRK & Win: Alice Chen

WRK & WIN

Alice Chen is a seasoned marketing professional currently serving as the Senior Director of Culture Marketing at Adidas. With extensive experience in brand strategy, culture marketing, and influencer relations, Alice has been instrumental in driving campaigns that resonate globally. In this episode, Alice discusses her journey from a pop culture enthusiast to a leading figure in culture marketing, emphasizing the importance of authenticity and mentorship in professional growth. Through her mentorship in the Adidas Cultivate and Bloom program, Alice has inspired and guided upcoming leaders, including our host, Corinne Milien.

In This Episode

How does a career rooted in pop culture and communication evolve into a leadership role at one of the world’s leading sports brands? Can mentorship truly transform professional trajectories and foster authentic leadership?

Alice Chen, a dynamic leader in culture marketing, believes that being your authentic self is key to success. She shares her experiences from her early days as an intern to becoming a Senior Director at Adidas, highlighting the importance of staying true to oneself and continuously seeking opportunities to mentor and connect with others. Alice's involvement in the Adidas Cultivate and Bloom program allowed her to mentor Corinne, shaping her perspectives and strategies for leadership.

In this episode of WRK & WIN, host Corinne Milien and Alice Chen dive into the essence of culture marketing, the significance of authentic leadership, and the transformative power of mentorship. They reflect on their mentorship journey, discuss the challenges and triumphs of balancing professional and personal life, and explore how authentic connections can drive impactful change in the corporate world.