WRK & Win: Leela Srinivasan

WRK & WIN

Leela Srinivasan is the CEO of Parity, a sports partnerships platform focused on closing the gender income and opportunity gap in professional sports. Born in Scotland with a versatile background spanning sales leadership, management consulting, and tech marketing, Leela has become a significant figure in the tech and sports industries. Before taking the helm at Parity, she was a CMO for high-growth companies including Checkout.com, SurveyMonkey, and Lever. Beginning her tenure in May 2023, she has led Parity in its mission to support over 800 women athletes and facilitate over $2 million in sponsorships.

In this episode…

How do we bridge the significant gender pay gap that persists in professional sports? Can expertise in marketing and strategic partnerships be the key to catalyzing essential change in this arena?

According to Leela Srinivasan, a change-maker in gender equity, achieving gender equity in sports is not just about recognizing the gap, but actively working to close it through intentional strategies and collaborations. She emphasizes the critical role of establishing meaningful partnerships between brands and female athletes, which not only provide financial support, but also elevate the profile of women's sports as a whole. These partnerships serve as a powerful tool for challenging and changing the status quo, proving that with the right approach and commitment, it's possible to make substantial strides towards equality.

In this episode of WRK & WIN, host Corinne Milien speaks with Leela Srinivasan, CEO of Parity, as they explore her transition from a marketing leader to an advocate for gender equity in sports. They discuss the transformative power of strategic partnerships, the critical importance of mentorship in fostering growth and leadership, and the future aspirations for Parity in the ongoing fight for gender equity.