Ep. 94 – Reach New Audiences & Grow Your Biz with Podcast Guesting Special Guest – Joe Matz

Work Less PROFIT More Business Podcast

My guest, Joe Matz, has discovered that being a podcast guest is one of the best, and simplest ways to get your message out into the world because you’re using other people’s audience!
In his work with other service-based entrepreneurs, he found that many of them were happy to learn a system/process for getting on more podcasts so he created an easy-to-follow checklist that you can download here.
During this podcast episode, Joe & I walk through his simple to follow process including:

• Researching podcasts in your niche including keywords
• Prepare to leave the audience with a gift
• Prepare for the interview like a speech
• Build a relationship with the host
• Follow–up!

ACTION PLAN:

1. Download Joe’s Checklist here
2. Prepare
   • Listen to podcasts in your niche
   • Research podcasts in your niche including ones your competition has been on
3. Build your pitch – be sure it’s a win-win
4. Prepare for your interview
   • Have a simple CTA
   • It’s like a speech – Media One Sheet
5. Build relationships by saying thank you and follow up

OTHER RESOURCES MENTIONED:

• Carl Richards – Podcasting Myths (here)

ABOUT JOE:

Over the last 35 years, Joe has lived on three continents and developed over 10 businesses in diverse industries, cultures, and languages. Today Joe works with knowledge-based solopreneurs, small businesses, and executives who want to reach their business summit. He helps them close their knowledge gaps so they can build a profitable signature program and monetizing roadmap that is aligned with their dreams and revenue goals. Joe is also a course creator and podcast host of Entrepreneur Journeys.
CONNECT WITH JOE:

• Free Guide: Grow Your Business with Podcast Guesting (here)
• Podcast Guesting Success Course (here)
• Link to all contact info, free gifts, and events (here)

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