WHR 3.115: Building Big Brands and Creating Big Impact with Vinnie Potestivo

Work at Home RockStar Podcast

In today’s episode, we are joined by a talent innovator, brand advisor, and the host of the I Have A Podcast podcast, Vinnie Potestivo. Vinnie shares how he started in the entertainment industry – from building his database of people to helping people become big names in the industry. He also shares the many ups and downs he’s had through the years and the importance of branding to succeed in the industry.

Vinnie Potestivo is an industry-leading media and talent innovator widely known for his inclusive and impactful approach to brand building and personal brand development. He is an Emmy Award-winning Brand Advisor with a 25 years track record of guiding personal brands and founder-led businesses to new heights through strategic content distribution, brand visibility, and media reach.

As an advocate for independent creators, he hosts "LinkedIn Presents: I Have A Podcast®" and serves as the Editor-in-Chief of ihaveapodcast.com, the #1 source of creative and career inspiration. He also shares valuable Creator Economy business strategies, insights, and experiences with co-host Judi Fox on "Podcast to Profit."

As a television network executive at MTV Networks (98-07), he discovered talent & developed new ways to support their goals. Pioneering how brands and business owners could contribute to their public narrative, he helped them become hosts, stars, and producers of their own tv series. Early hits include Punk’d, The Osbournes, Wild 'N Out, TRL, 8th & Ocean, Laguna Beach, The Hills, The Challenge, and many more.

With over 25 years of experience, he and his teams have become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture.

Connect with Vinnie:

Website: https://vpetalent.com/

LinkedIn: https://www.linkedin.com/in/vinniepotestivo/

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In This Episode:

[0:41] What’s Vinnie’s good note?

[5:02] On working with big names

[10:37] Leveraging podcasts for personal branding

[17:21] What’s his bad note?

[26:19] What’s his strategy for getting fans?

[31:18] Visibility vs. shareability

[37:56] Guest solo: What’s exciting in his business?

[41:35] Where to find Vinnie

[42:51] Outro