61. How I Became #1 On Google, and how you can too with Andres Aguero

WOC and Allies: Business and Career Realtalk

I’m #1 on Google. Go search for yourself in the search bar with the following keywords:

• WOC Business Coach
• Women of Color Business Coach
• Business Coach for WOC
• Business Coach for Women of Color

Yep, I’m #1 on Google search after the ads.

I decided to delve into the world of Google SEO because I was burned out from creating content on social media every day. I just wanted to serve. After asking clients how they found me and how they looked for a coach, I understood that my ideal clients were actively searching for specific keywords like “women of color business coach,” and I wanted to make sure more people found me.
I followed the data!
Then, my team member and retreat manager, Kat Magsaysay, introduced me to Andres Agüero. The result? I got 13 sales calls this past week.
Now, in 2023, I no longer feel the need to post daily.
And this is my FIRST podcast episode I’m recording in a new home I bought with my boyfriend.
Google SEO has been a game-changer for my business, as 23% of our income now comes from SEO.
The rest of our income still comes from… Referrals and renewals. And likely always will!
Even though referrals and renewals still significantly contribute to my income, I understood the importance of diversification. That's why I wanted to share this episode with you - it's not just about my success but about helping you also become #1 on Google.
So, stay tuned and take notes so that more of your ideal clients will come to you without you having to create content every single day…that sounds exhausting!
What We Cover in This Episode:

• The basics of Google SEO and its importance for businesses
• Why SEO is a long-term strategy to improve website traffic and rankings
• The importance of being the best in your industry and how SEO is not a quick fix
• Why you need a competitive mindset in SEO and being the best in your field
• The use of AI in content creation and the need for human oversight
• Being the best in terms of providing excellent service to clients
• Elaine’s experience of using Google SEO to rank as a woman of color business coach
• The growth of Andres's business and his future plans

If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call

Resources Mentioned:

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Where We Can Connect:

Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you
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Check out our other podcasts for Women of Color