🤓 EdApp founder, Darren Winterford on selling education around the world from day 1, measuring the magic moment, the journey through product-market fit and so much more.

Wild Hearts

EdApp is changing workplace education and training with accessible and engaging mobile learning which leverages microlearning and gamification. By using a freemium model, and through their partnerships with NGOs such as the United Nations, EdApp is empowering and educating millions of learners around the world.

✅ Deciding to join SafetyCulture rather than raise venture capital

✅ Importance of thinking global from day one

✅ Hiring the hungry, not the proven

✅ Advantages of freemium model

Episode Highlights from Darren:

“We have set out to disrupt workplace education, and what we learned very early on is that workplace education and training is fundamentally broken.”

“We then began to see that the need stretches far beyond the workplace… And so we began to look at the opportunity as being able to really change the way people learn at work, but increasingly… to also make that available to people as individuals.”

“The United Nations came on board to use the platform to educate in places like Iraq, Iran, Afghanistan, Sub-Saharan Africa, and that’s now spread into UN Women, UNAIDS, UNITAR, all their initiatives around climate change etcetera, are all being driven out through EdApp.”

“We sent fresh graduates, one to New York and one to London to go and establish an office there… We were like, “Here’s a plane ticket, good luck.” And what we achieved from that was just so immense.”