EP 16. The Power of Marketing When the World Falls Apart

We Do B2B

This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty.
Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide:
- From Rural New Zealand to The World
- Pivoting When The World Falls Apart
- The Marketing Skills to Synergise and Communicate
- NZ's Absolute Gold Star Trust Worldwide
Connect with Paige on LinkedIn:
https://www.linkedin.com/in/paigewilkinson/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
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Let’s roll up our sleeves and take on tomorrow together.

अध्यायों

1. From Rural New Zealand to The World (00:03:00)

2. Pivoting When The World Falls Apart (00:13:19)

3. The Marketing Skills to Synergise and Communicate (00:22:48)

4. NZ's Absolute Gold Star Trust Worldwide (00:37:03)