Social Proof

Watch4thehook Business & Entrepeneur Podcast

In our apparel brand world, having a satisfied customer wearing, talking, and posting your products is one of the best forms of social proof you can have. The term social proof is relatively new, and it has a few layers to it as well. Let's take for instance the number of followers you have, that is a form of social proof. We all love a high follower count on our social media platforms. Also, the number of likes you have is a form of social proof. Most people get a good sense of euphoria from seeing a good thumbs up. The great support from friends and family is also a good form of social proof. Great website traffic and customer conversion of those visitors is another great form of social proof as well. Paying customers is what help keeps a business in business. If you can get experts and celebrities aka notarized influencers, your social proof can grow exponentially. Tune in see how social proof can be very helpful to your business.