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You Are NOT A News Reporter: You Are a Nonprofit Storyteller
Manage episode 433676255 series 2802112
David Oaks द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री David Oaks या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
As a fundraising consultant, I’ve encountered countless nonprofits who believe they’re telling compelling stories about their work. But when I look at their websites and social media feeds, I’m often left wondering: Where are the stories?
Fundraisers think like news reporters when it comes to telling stories. But nothing could be further from the truth. You are not a news reporter, you are a nonprofit storyteller. There is a huge difference in news reporting and storytelling.
What I usually find instead are reports. Updates about events. Statistics about groups served. While this information has its place, it’s not what drives donations. It’s not what connects with donors on an emotional level. It’s not storytelling.
The Truth About Fundraising Stories
A true fundraising story isn’t about your organization or even about the collective impact you’re making.
It’s about one person.
One life.
One struggle.
One transformation.
This focus on the individual isn’t just a preference—it’s a proven principle of effective fundraising. Yet it’s one that many organizations struggle to implement consistently.
The focus on one, rule is a fundraising principle that’s proven, potent, and practically unbreakable.
Get David's book Visionary Fundraising at Amazon.
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Special price $5.00
You can connect with David at www.davidoaks.net
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