))
Harnessing the Power of Social Media: Jonathan Cor's Insights on Marketing in Construction
Manage episode 381719851 series 3470398
Jacob Edmond द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jacob Edmond या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
On this episode of Verify In Field: The Millwork Podcast, we have the pleasure of hosting Jonathan Cor, a marketing expert in the construction industry. Jonathan shares his insights on the importance of branding, social media, and meaningful conversations in making a positive impression on others. He discusses how sales and marketing work together, and the role of a cohesive marketing strategy in positioning a company as a growing player and potential market leader. Jonathan also highlights the challenges faced by owners who question the need for marketing and emphasizes the importance of understanding the target audience. Join us as we delve into the world of construction marketing with Jonathan Cor.
Jonathan Cor, born into a construction family, grew up immersed in the world of painting. His father, a painter, inspired him to join the family business. During his middle school and high school years, Jonathan worked alongside his father in their commercial residential painting company during the summers. Coming from a humble background, the opportunity to contribute and help with minimal tasks allowed Jonathan to earn money for school clothes. This early exposure to the construction industry laid the foundation for his future endeavors.
00:00:00 Introduction
00:02:29 Transitioning from music to business with guidance.
00:04:36 Small business wears multiple hats, builds marketing program.
00:08:47 Understand more through rebranding and website building.
00:10:34 Position, strategy, social media, website, projects, team members
00:15:38 Brand strategy digs deeper into your company.
00:17:42 CEO's need marketing to reach different audiences.
00:23:23 Goals: Growth, leadership, innovation, cultural impact, recruiting.
Importance of online presence for hiring.
Benefits of cohesive marketing strategy.
00:25:44 You never know who judges your company. (7 words)
00:29:14 Expanding industry presence, networking key for success.
00:33:15 Marketing strategy should evolve with business goals.
00:36:15 Residential contractors facing challenges due to economy.
00:41:16 Different audience for social media strategy. Identify target audience and communicate effectively.
00:42:51 Summary: Tailor content to target audience, highlight values.
00:46:07 In-house or outsource marketing strategy expertise.
00:50:25 Open connection for learning; share strategies, ideas.
00:51:49 Welcome back anytime, let's stay connected.
https://duckworksmw.com/podcast/harnessing-the
Learn how to plan, record, and launch your podcast with this illustrated guide.
David C Barnett Small Business and Deal Making M&A SMB
I discuss buying, selling, financing and managing small and medium sized businesses...
Listen on: Apple Podcasts Spotify
Share The Love:
If you like Verify In Field: The Millwork Podcast …
Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!
57 एपिसोडस
साझा करें
