Build It Series: AI Mirrors Transforming Fashion Retail with Raza's Afsal Koya

Venturing into Fashion Tech

Setting Up a Fashion Store in the 90s:
Today's episode we're with Afsal Koya, CEO of Raza Clothing which is a fashion store and label in the USA that uses AIMIRR's virtual try-on technology. Afsal's transformation from a computer scientist to a streetwear brand founder is an unusual one. We hear his journey that started in a small Ohio store back in 1992, Afsal shares how he navigated the evolving landscape of fashion trends to launch his own brand, emphasising the importance of learning and teamwork in driving retail innovation.
AIMIRR and Virtual Try-On:
AIMIRR's AI-powered magic mirror is currently installed at Castleton Square Mall, Indiana and we hear how Afsal worked with AIMIRR CEO Pritesh Kanani to get the technology up and running. This episode unpacks the insights collected to date, in particular how it's been a hit with the younger crowd and how the seamless AR shopping experience has boosted the store's foot traffic. Does that mean in-store VTO technology is ripe for mass adoption?
Find out about Raza Clothing: razaclothingstore.com
Find out about AIMIRR's technology: aimirr.com

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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [e-mail]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

अध्यायों

1. Afsal Koya and Raza Clothing (00:00:00)

2. Revolutionizing Retail With AI Mirrors (00:12:57)