Investing Made Easy: Revolutionizing Credit Union Services with Mart Vos

VentureTech Launch(pod)

In this engaging episode of VentureTech Launch(pod), we are joined by Mart Vos from Eko. Vos delves into the challenges Eko is addressing in the credit union movement, particularly focusing on the investment opportunities within banking.

Coming from the Netherlands, Vos noticed a stark contrast in the investment culture between Europe and North America. He observed that in the U.S. and Canada, investment opportunities through banking institutions were limited, especially for those with smaller savings. Eko aims to bridge this gap by integrating investment options within the digital banking platforms of credit unions, allowing members to invest as little as $10 without leaving their trusted banking environment.

Eko offers two distinct pathways for investment: a self-directed option and a RoboAdvisor, which creates a portfolio based on the user's risk appetite and investment preferences. The integration of Eko within the credit union's digital platform simplifies the investment process, making it less intimidating and more accessible to a broader range of members.