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Expert advice - How storytelling can supercharge your communication with clients and prospects
Manage episode 431554741 series 3589714
Endeavor Business Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Endeavor Business Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Storytelling is a powerful way to communicate with people - personally and in business. Knowing the fundamentals and understanding certain key strategies can make the difference when using storytelling to help clients and prospects make the right choices.
In our last episode, featuring Linda Saldana of Seventh Wave Refreshments, she made reference to storytelling, a sales technique that Vending & OCS Nation host Bob Tullio has written and spoken about on numerous occasions over the years. In fact, he just wrote about business storytelling on March 13, 2024, in the monthly OCS operator newsletter from Vending Market Watch.
It’s not surprising that Linda brought storytelling up in the podcast – since every great salesperson is a storyteller and she has certainly been a standout for quite some time. Tullio has his own theories about business storytelling and shares some of them in this episode. He also interviewed a couple of genuine story telling experts - Todd Dewitt and Erik Eklund – who both speak globally on the subject and offer unique perspectives on storytelling.
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