))
Inside Snowflake’s Pricing Strategy with Sam Lee
Manage episode 455138615 series 3616185
Turpentine, Scott Woody and Scott Woody द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Turpentine, Scott Woody and Scott Woody या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of Unpack Pricing, Sam Lee, VP of Pricing Strategy and Product Operations at Hubspot and former Snowflake pricing leader shares his deep expertise in building and scaling pricing teams. He joins host Scott Woody to explore why pricing “is a sledgehammer, not a scalpel” in business strategy.
Sam discusses why pricing is inherently challenging as a multidisciplinary domain, shares insights from Snowflake's successful consumption-based pricing strategy, and explores how AI is reshaping traditional pricing models. He also offers insights into the future of AI-driven business models, suggesting a shift where data exchange between companies and customers could fundamentally alter commercial relationships in software.
–
FULL TRANSCRIPT AVAILABLE HERE: https://metronome.com/podcast/unpack-pricing/inside-snowflakes-pricing-strategy-with-sam-lee
–
Follow:
Scott
https://www.linkedin.com/in/scott-woody-21677121/
Sam
https://www.linkedin.com/in/samwise/
--
Check out:
Value Monetization in the Age of AI, Sam Lee
Metronome:
--
RECOMMENDED PODCAST:
Check out Modern Relationships, where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. Founders Fund's Delian Asparouhov and researcher Nadia Asparouhova kick off the series with an unfiltered conversation about their relationship evolution.
Apple: https://podcasts.apple.com/us/podcast/id1786227593
Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg
YouTube: https://www.youtube.com/@ModernRelationshipsPod
--
Timestamps:
(00:00) Intro
(01:07) Why is pricing so hard?
(01:14) Sam's three reasons why pricing is difficult
(05:57) Top-down vs. bottom-up pricing initiatives
(07:50) Essential skills for effective pricing leaders
(10:02) Product expertise & pricing outcomes: The Snowflake Copilot example
(11:49) The price-value-product experience feedback loop
(14:19) Pricing managers as product managers for the monetization system
(17:22) Criteria for choosing value metrics: Alignment with customer perception & cost scaling
(19:50) Advantages & disadvantages of a pure usage philosophy
(26:39) Operationalizing pricing changes in a usage model
(28:03) Handling greenfield vs. brownfield customers
(35:09) The rarity of successful outcome-based pricing
(41:19) Advice for transitioning to usage pricing
(43:05) Skillsets needed for usage-based pricing
(46:20) The weird future of pricing
(59:32) Wrap
3 एपिसोडस
साझा करें
