Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury

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Jon Evans द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jon Evans या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 48:55

MP3•एपिसोड होम

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?

Watch the ads referenced in this podcast:

Timestamps:

00:00 Intro
03:23 Why creativity matters
04:31 Investing in creativity
08:00 Being forced into short term tactics
10:46 How to write a better brief
14:45 Distinctive assets (Oreo Ad)
20:10 Cadbury Garage Ad
22:07 Orlando Chart
23:21 Cadbury Generosity
27:24 How Cadbury approaches creative development
29:22 Data vs creative judgement
32:53 How to measure creative
40:15 Q&A

131 एपिसोडस

#Entrepreneur #Business #Marketing #Jon Evans