[132] What Every MSP Should Know to Run and Grow a Successful Business

TubbTalk: The Podcast for Managed Service Providers

Over the past few weeks, Stephen McCormick and I have been speaking to MSP business owners, creative marketers and directors to share their experiences of entering and winning the SuperOps MSP awards, and their best advice for business success.

To mark the end of season five of TubbTalk, we present to you a round-up of those top tips. There are all kinds of things that these IT experts do that you could start doing in your MSP too. You never know – you too could be an award winner!

Jack Peploe of Veterinary IT Services talks niching and website mistakes and Mitch Redekopp of Rivercity Technology Services chats about why he does a cyber risk assessment with new clients and the challenges of running an MSP.

Marketing expert Sarah Turner of Backbone IT shared the highs and lows of marketing in an MSP and a customer-first approach to business. Jack Gray of FOMO Technology discussed being a solo MSP and obstacles to growth, and Simon Heath of The Final Step shared their approach to business culture.

Mentioned in This Episode

• Book: Marcus Sheridan: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
• AI tool: ChatGPT
• MSP marketing expert: Paul Green
• The Tech Tribe
• 7 Figure MSP
• Book: Chris Wiser: 16 Strategies You Need To Know To Protect Your Business From Hackers
• Book: Janna Dutton: Conversations Over Coffee – Volume 1: Real People, Real Stories, Real Success
• Ernest Murry CTO of Genuine Technology Group
• Marketing CRM: HubSpot
• Design tool: Canva
• Online video editor: Invideo
• Website heatmap tool: Hotjar
• Mel Robbins Podcast
• Jay Shetty Podcast
• Book: Mel Robbins: The High 5 Habit: Take Control of Your Life with One Simple Habit
• Book: Mel Robbins: The 5 Second Rule: The Surprisingly Simple Way to Live, Love, and Speak with Courage: Transform your Life, Work, and Confidence with Everyday Courage, (cover may vary)
• Feel Better, Live More podcast
• Book: Dr Rangan Chatterjee: Happy Mind, Happy Life: 10 Simple Ways to Feel Great Every Day
• Book: Dr Rangan Chatterjee: The 4 Pillar Plan: How to Relax, Eat, Move and Sleep Your Way to a Longer, Healthier Life
• Book: Nir Eyal: Indistractable: How to Control Your Attention and Choose Your Life
• Book: James Clear: Atomic Habits: the life-changing million-copy #1 bestseller
• CompTIA
• IT Nation Evolve
• Book: Bob Burg: The Go-Giver: A Little Story About a Powerful Business Idea
• Gazelle management strategy
• Traction management strategy
• IT Nation
• Kim Scott – Radical Candor
• Book: Michael E Gerber: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
• Book: L David Marquet: Turn The Ship Around!: A True Story of Turning Followers Into Leaders

Mentioned in this episode:

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Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.