EP 62 The BrewDog Approach to Non-Alcoholic Craft Beers with Jordan Shippee

Thriving Alcohol-Free with Mocktail Mom

Deb, Mocktail Mom and Mocktail Mom द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Deb, Mocktail Mom and Mocktail Mom या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3M ago 34:32

MP3•एपिसोड होम

Send me a text message about the show!

Get excited because I'm diving into the refreshing world of non-alcoholic craft beers with BrewDog's Jordan Shippee! BrewDog began in Scotland back in 2007 and has expanded like crazy all over the world. Jordan, a BrewDog Sales Manager, is giving us a look into their strategy and how they’ve managed to stay so successful in a somewhat volatile market.

We discuss the different methods to create alcohol-free beer, the importance of term definitions in marketing, and the consumer trends worth noting. Jordan shares awesome tips for encouraging local retailers to carry more non-alcoholic options. He also explains the AFNA certification process that has made BrewDog a true leader in the NA space. From his favorite NA beer picks to their exciting brewery and hotel experience in Columbus, OH, Jordan is serving up significant insights into the company.
It’s all fun and no buzz over here, so grab your mocktail and tune in to hear more!

Get in touch with Brewdog!
Website | Instagram | Facebook
Follow Jordan on Instagram!
Mentioned Resources
Wake Up Call

Thanks to Giesen 0% Wines for being our exclusive non-alcoholic wine sponsor!
Connect with Deb on Instagram: @Mocktail.Mom

Grab a guide to help when dining out: Ordering Out Made Easy
Join my wonderful membership community, Thriving Alcohol-Free: Mocktail Mom Membership
Website: MocktailMom.com
Celebrate your Authentic Freedom

You are loved. Big Time Cheers!

अध्यायों

1. EP 62 The BrewDog Approach to Non-Alcoholic Craft Beers with Jordan Shippee (00:00:00)

2. Intro (00:00:01)

3. Meet Jordan Shippee, BrewDog Sales Manager (00:00:48)

4. The BrewDog Experience in Columbus, OH (00:02:23)

5. How NA Beers Are Crafted (00:04:33)

6. Term Definitions and Taboo Affects in the NA Space (00:07:06)

7. Craft Alcohol Industry Trends and Innovation (00:12:24)

8. How To Encourage Local Retailers to Carry More NA Options (00:20:41)

9. Jordan's Favorite BrewDog NA Drink (00:26:47)

10. The AFNA Certification Process (00:29:13)

77 एपिसोडस

#Fitness #Mental Health #Deb, Mocktail Mom #Mocktail Mom