Episode #521: Expanding Your Business (and Yourself) Beyond Your Current Reality–Navigating Growth During Tough Times

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling stuck, this episode will give you the mindset shifts and practical strategies you need to navigate growth—even during tough times.

In this episode, you'll learn:

• [4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution
• [11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty
• [20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact
• [25:38] Why your current support system might not serve your expanded vision and how to find the right community
• [29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growth

Here are the resources mentioned in the show:

• Join my FREE Reinvention Brainstorm Session
• Art of Reinvention Program

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xo, Tracy Matthews

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