Elevating Marketing's Role in Business with Caroline Crawford
MP3•एपिसोड होम
Manage episode 416898690 series 3362299
Thaut, Inc. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Thaut, Inc. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In Episode 73 with Caroline Crawford on Thought Leadership Studio, delve into the strategic nuances of modern marketing with a communications expert who excels in integrating marketing strategies across business functions. Caroline shares her extensive experience in enhancing the synergy between marketing and core business goals, emphasizing the importance of a unified approach in today’s fragmented marketing landscape. **Elevating Marketing's Role in Business Strategy:** Caroline Crawford illustrates how marketing should be considered a key business partner, involved early in strategic discussions to ensure alignment with overall business objectives. **Breaking Down Silos for Enhanced Integration:** Explore Caroline’s approach to dismantling the traditional barriers within business functions, promoting a more interconnected and holistic marketing strategy. **Customer-Centric Marketing for Deeper Engagement:** Learn how understanding the customer's perspective and crafting content that resonates can drastically improve engagement and customer loyalty. **Strategic Use of Marketing Channels in B2B:** Caroline discusses the strategic selection and use of marketing channels to optimize B2B engagement, challenging the conventional focus on just a few platforms. **The Empathetic Marketer’s Approach:** Discover how empathy and customer-oriented thinking are crucial in Caroline’s marketing philosophy, enabling businesses to better meet their customers' needs and enhance the buying experience. **Transforming Challenges into Strategic Opportunities:** Hear Caroline’s insights on overcoming common marketing challenges and transforming them into opportunities for growth and innovation. For additional insights, resource links, and special offers mentioned in this episode, visit: https://www.thoughtleadershipstudio.com/b/podcast/Elevating-Marketings-Role-in-Business-with-Caroline-Crawford
…
continue reading
81 एपिसोडस