Unlocking Business Grants: Strategies for Securing Funding

This Is Small Business

Ever wondered how to get a cash injection for your business without giving up equity or taking on debt? Just ask Elise Lambkin, the founder of Lil Sippers, who landed a game-changing for-profit grant that helped propel her business forward. Elise breaks down the entire process of applying for the Amazon Business Small Business Grant, from finding the opportunity to making sure her brand story resonates with everyone. You’ll also hear from Bria Arline, the Founder and CEO of IQ Ignited, a boutique grant writing firm, who reveals the secrets behind crafting a winning grant proposal. From finding the right grants to nailing your application, this episode gives you a crash course on what you need to know to secure your next grant and grow your business.

Learn how to identify grants that align with your business goals, what makes a standout application, and what you should focus on to make your application shine.

(2:18) How Elise Lambkin transformed a common parenting struggle into a thriving business

(4:50) Where to find the best business grants and how to kickstart your search for funding opportunities to grow your business.

(6:05) Elise’s approach to winning the Amazon Business Small Business Grant.

(6:57) Bria's lessons on how you could craft a winning grant application which includes understanding the funder's perspective, aligning your budget with your goals, and presenting a strong narrative that highlights your business's potential.

(10:51) Why Elise’s grant application stood out from the crowd with strong brand messaging and a clear vision for her business’s growth.

(12:17) Why taking your time and planning carefully can improve your chances of success in the grant writing process.

(13:52) The benefits of getting rejections and how that could help fine-tune your approach for future success.

(15:09) How Elise used her Amazon Business Small Business Grant to propel her business forward.