Episode 61: Jonathan Pipek - Early-stage Startups' Pricing And Packaging Strategy This Is Product Marketing podcast

#Tech #MBA #Business #Marketing #Product Marketing Hive #Product Marketing #Product Management #B2B Tech #Startup #Entrepreneurship #Silicon Valley

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

3 days ago 26:07

साझा करें

MP3•एपिसोड होम

For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups.

62 एपिसोडस

Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

This is Product Marketing

published 3 days ago

साझा करें

MP3•एपिसोड होम

For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups.

62 एपिसोडस

#Tech #MBA #Business #Marketing #Product Marketing Hive #Product Marketing #Product Management #B2B Tech #Startup #Entrepreneurship #Silicon Valley

सभी एपिसोड

1
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy 26:07

3 days ago26:07

26:07

In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups . All rights reserved. © Product Marketing Hive .…

1
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives 18:10

23 days ago18:10

18:10

In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article " Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos " All rights reserved. © Product Marketing Hive .…

1
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products 32:01

6 weeks ago32:01

32:01

In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Sasha's article " Go-to-Market Strategy for Open Source Products ". All rights reserved. © Product Marketing Hive .…

1
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams 17:26

12 weeks ago17:26

17:26

In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents. Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/ All rights reserved. © Product Marketing Hive .…

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Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio 36:21

15 weeks ago36:21

36:21

In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/ All rights reserved. © Product Marketing Hive .…

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Episode 56: Sahil Sethi - Product Marketing Level Up 23:08

17 weeks ago23:08

23:08

In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/ All rights reserved. © Product Marketing Hive .…

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Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership 23:12

20 weeks ago23:12

23:12

In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/the-five-pillars-of-effective-empathetic-leadership/ The 4 Step Framework to Craft a Captivating Brand Story That Attracts Your Right-fit Clients: Bit.ly/4StepBrandStory All rights reserved. © Product Marketing Hive .…

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Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing 22:29

22 weeks ago22:29

22:29

In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts. For more information, please check out Jon's article: Bridging Brand and Product Positioning . All rights reserved. © Product Marketing Hive .…

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Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers 21:38

24 weeks ago21:38

21:38

In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article " How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager " All rights reserved. © Product Marketing Hive .…

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Episode 52: Bianca Galan - Inside an International B2C Product Launch 16:17

26 weeks ago16:17

16:17

In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome. For more information, please check out Bianca's article " Proven Best Practices to Turbocharge Global Product Growth ". All rights reserved. © Product Marketing Hive .…

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Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework 16:33

29 weeks ago16:33

16:33

In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact. For more information, please check out Georgi's article " The Value Creation Framework ". All rights reserved. © Product Marketing Hive .…

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Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career 17:25

31 weeks ago17:25

17:25

In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers. For more information, please check out Yolanda's article: 5 Tips to Elevate Your Product Marketing Career . All rights reserved. © Product Marketing Hive .…

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Episode 49: Elena Hutchison - Decoding Analyst Relations 22:24

33 weeks ago22:24

22:24

In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article " A Product Marketer’s Guide to Analyst Relations " All rights reserved. © Product Marketing Hive .…

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Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company 24:01

35 weeks ago24:01

24:01

In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey. Listen to the full interview above or read the highlights from the conversation here . All rights reserved. © Product Marketing Hive .…

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Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups 25:11

38 weeks ago25:11

25:11

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging. Listen to the full interview above or read the highlights from the conversation here . All rights reserved. © Product Marketing Hive .…

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Episode 46: Terezia Batovska - The Key to Analyst Relations Success 22:35

44 weeks ago22:35

22:35

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations. For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM . All rights reserved. © Product Marketing Hive .…

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Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI 17:50

48 weeks ago17:50

17:50

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, please check Anubhav Rao's article " Marketing in the Age of AI: The Key for Success ". All rights reserved. © Product Marketing Hive .…

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Episode 44: Abiola Apooyin - Conducting Market Research 19:52

1 year ago19:52

19:52

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. For more information on the topic, check out the article by Abiola Apooyin " The Role of Market Research in Shaping Product Development and Marketing Strategies " All rights reserved. © Product Marketing Hive .…

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Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio 20:00

1 year ago20:00

20:00

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process. For more information, please check out Ashley's article " Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP ". All rights reserved. © Product Marketing Hive .…

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Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy 24:35

1 year ago24:35

24:35

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations for partnership programs. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience. Listen to the full interview or read the highlights from the conversation here . All rights reserved. © Product Marketing Hive .…

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Episode 41: Matt Mehus - Developing The Ideal Customer Profile 21:51

1 year ago21:51

21:51

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. For more information, please check out Matt's article: Product Marketing’s Ideal Customer Profile Field Guide All rights reserved. © Product Marketing Hive .…

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Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform 24:05

2 years ago24:05

24:05

In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform. For more information, check out article " Boosting Business Growth: The Strategic Product Marketer's Guide to Leveraging Product/Market Fit " by Dave Panek. All rights reserved. © Product Marketing Hive .…

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Episode 39: Julien Sauvage - Building a Great Sales Deck 28:00

2 years ago28:00

28:00

In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation. For sales deck example and template, please check out " A Deceptively Simple Checklist To Help With Something Really Hard " by Julien Sauvage. All rights reserved. © Product Marketing Hive .…

1
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs 18:30

2 years ago18:30

18:30

In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts. For more, please check out Dejan's article: How to Start Your First Efficient Competitive Intelligence Program on productmarketinghive.com. All rights reserved. © Product Marketing Hive .…

1
Episode 37: Robert Karel - Analyst Relations and Product Marketing 31:05

2 years ago31:05

31:05

In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationships with analysts . For more information, please check out Robert's article " Both sides of the mirror: Product Marketing and Analyst Relations ". All rights reserved. © Product Marketing Hive .…

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Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing 15:10

2 years ago15:10

15:10

In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketing experiences. She also discusses some great examples from Quickbooks and Hubspot of how brand marketing and product marketing support each other. For more information, please check out Brand Marketing and Product Marketing: The Differences and The Relationship by Tanu Kaushik. All rights reserved. © Product Marketing Hive .…

1
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing 27:34

2 years ago27:34

27:34

In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize the impact of your sales enablement effort. Be sure to check out Building an Effective Sales Enablement Strategy by Megan to learn more! All rights reserved. © Product Marketing Hive .…

1
Episode 34: Jason Schifrien - Product Release Process at Roku 21:59

2 years ago21:59

21:59

In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also shares his thoughts on the success of a product release and how to measure it. All rights reserved. © Product Marketing Hive .

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Episode 33: Shari Diamond - Product Marketing Skills 21:17

2 years ago21:17

21:17

In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also shares her thoughts on choosing between working as a product marketer in a corporate and working as a consultant. All rights reserved. © Product Marketing Hive .…

1
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales 25:49

2 years ago25:49

25:49

In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales. All rights reserved. © Product Marketing Hive .

1
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products 25:26

3 years ago25:26

25:26

In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical considerations with fellow product marketers from go to market perspective. All rights reserved. © Product Marketing Hive .…

1
Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy 31:31

3 years ago31:31

31:31

In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. All rights reserved. © Product Marketing Hive .…

1
Episode 14: Kelly Drozd - Agile Marketing 39:59

4 years ago39:59

39:59

In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List . All rights reserved. © Product Marketing Hive .…

1
Episode 13: John Zilch - Achieving a Successful Product Launch 25:19

4 years ago25:19

25:19

In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a product bases on his own experiences. He also shares his thoughts on product releases and product launches. All rights reserved. © Product Marketing Hive .…

1
Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey 26:32

4 years ago26:32

26:32

In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively make an impact on buyer's journey through product marketing. He also lists some of the common mistakes for marketers to avoid to not take a toll on buyer's journey. All rights reserved. © Product Marketing Hive .…

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Episode 11: Camil Lafreniere - Product Marketing vs. Product Management 14:35

4 years ago14:35

14:35

In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships between product marketing and product management based on his own experiences. All rights reserved. © Product Marketing Hive .

1
Episode 10: Brian Martell - Building a Base of Influence for Product Marketing 21:58

4 years ago21:58

21:58

In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum". He shares his thoughts on how to maximize the impact of product marketing by building a base of influence. Please check out the article How to Build a Base of Influence for Product Marketing for more in-depth tips. You can download editable presentation slides to help you introducing product marketing to your own organization. All rights reserved. © Product Marketing Hive .…

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Episode 9: Crispin Read - How to Build a Successful Second Product 21:31

4 years ago21:31

21:31

In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to create a successful second product. Crispin also explains the core elements of creating second product success. Please check out the article The Second Product Problem: And how to create a successful second product for more in-depth insights. All rights reserved. © Product Marketing Hive .…

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Episode 8: Anita Raj - Go to Team Before Go to Market 30:50

4 years ago30:50

30:50

In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut and Crispin Read discuss product marketing and the product launch process. Anita shares her thoughts on the ambiguity of the product marketing function and how to translate that into personal growth and career success. She outlines the key steps to a successful product launch, how to manage a series of launches of different shapes and sizes and what a successful launch looks like. Check out more on pmmhive.com . All rights reserved. © Product Marketing Hive .…

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Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done 32:07

4 years ago32:07

32:07

Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review the approach has gained an enthusiastic following. This PMM Hive Talk about JTBD will be an exploratory conversation with an experienced practitioner and member of the PMM Hive community, Georgia Diaconescu. All rights reserved. © Product Marketing Hive .…

1
Episode 6: Maria Ross - The Empathy Edge 51:20

4 years ago51:20

51:20

In this episode, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read discuss empathy and how to harness the value of compassion as an engine for business success. What does it mean for a brand to be empathetic, and how do you build an authentic, empathetic brand? And for product marketers, what does empathy look like in product and services marketing and messaging? All rights reserved. © Product Marketing Hive .…

1
Episode 5: Crispin Read - Don't Create a Category 8:07

4 years ago8:07

8:07

In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more, please check out article" Don't create a category " on productmarketinghive.com . All rights reserved. © Product Marketing Hive .…

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Episode 4: Crispin Read - What Is a Product? 10:51

4 years ago10:51

10:51

In this episode, Crispin Read explores the most fundamental question in product marketing - what is a product? He describes how product proliferation happens, why it is damaging and how to prevent it. To learn more, please check out article " What is a product? " on productmarketinghive.com . All rights reserved. © Product Marketing Hive .…

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Episode 3: Bruno Aziza - The Story of Oracle Analytics Gartner Magic Quadrant Turnaround 37:17

4 years ago37:17

37:17

Bruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the community (customers, partners, and analysts) to reshape the direction of the Oracle Analytics strategy and its entire go-to-market. Bruno shared his thoughts on what makes a great Product Manager, how product management is evolving, and the future of product-led business. All rights reserved. © Product Marketing Hive .…

1
Episode 2: John Kreisa - Product Marketing Career Roadmap 34:07

4 years ago34:07

34:07

John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about how to get started in product marketing, what it takes to excel as a PMM, and how product marketers can advance into other roles such as product or marketing leadership. All rights reserved. © Product Marketing Hive .…

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Special Episode 31: 2023 Global Perspective on Product Marketing Priorities 45:35

2 years ago45:35

45:35

Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing. Join us to understand what product marketers should expect in 2023 and how they should prioritize. All rights reserved. © Product Marketing Hive .…

1
Episode 30: Matt Collins - Understanding Your Customers with Customer Research 30:24

2 years ago30:24

30:24

In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations. For more information, read article " How to Quickly And Affordably Get Customer Insights " by Matt Collins. All rights reserved. © Product Marketing Hive .…

1
Episode 29: Axel Kirstetter - What Happens After the Product Launch 26:15

2 years ago26:15

26:15

In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success. All rights reserved. © Product Marketing Hive .

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Episode 28: April Rassa - Making Product Marketing More Strategic 25:03

2 years ago25:03

25:03

In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic. For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa. All rights reserved. © Product Marketing Hive .…

1
Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire 28:43

3 years ago28:43

28:43

In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team. For more information, check out article 10 Mistakes To Avoid as the First Product Marketer in a Company by Tejas Kinger. All rights reserved. © Product Marketing Hive .…

1
Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing 24:20

3 years ago24:20

24:20

In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better. All rights reserved. © Product Marketing Hive .…

1
Episode 25: Jennifer Crawford - Developing Buyer Personas 23:40

3 years ago23:40

23:40

In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas. For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps . All rights reserved. © Product Marketing Hive .…

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Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management 27:10

3 years ago27:10

27:10

In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you. All rights reserved. © Product Marketing Hive .…

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Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager 31:40

3 years ago31:40

31:40

In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about. Be sure to check out Favour's article: Be a Data-informed Product Marketing Manger for more information. All rights reserved. © Product Marketing Hive .…

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Episode 22: Janaki Nori - Driving the Product Adoption Program 23:47

3 years ago23:47

23:47

In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her product marketing journey and her thoughts on how to drive a successful product adoption program. All rights reserved. © Product Marketing Hive .

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Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging 29:01

3 years ago29:01

29:01

In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way. All rights reserved. © Product Marketing Hive .…

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Episode 20: Caryne Say - Getting Started with Account Based Marketing 21:41

3 years ago21:41

21:41

In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program. All rights reserved. © Product Marketing Hive .…

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Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence 31:25

3 years ago31:25

31:25

In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to build your competitive intelligence team and how to get started on competitive intelligence effectively. All rights reserved. © Product Marketing Hive .…

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Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP 33:34

3 years ago33:34

33:34

In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He also shares his advice on how to build an MVP, and how to find your product/market fit in different scenarios. Please check out article A Guide to Minimum Valuable Products for more in-depth tips. All rights reserved. © Product Marketing Hive .…

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Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap 25:06

3 years ago25:06

25:06

In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap internally and externally. All rights reserved. © Product Marketing Hive .…

1
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets 35:34

5 years ago35:34

35:34

Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios. All rights reserved. © Product Marketing Hive .…

1
Episode 0: Welcome to This is Product Marketing 0:44

5 years ago0:44