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Let's Stop Mean Girl Marketing Techniques With Maddy Aucoin
Manage episode 386540346 series 3324564
Kirsti McNabney द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kirsti McNabney या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today, we're thinking about an ethical approach to marketing with Maddy Aucoin of By Maddy Aucoin.
Maddy Aucoin (she/her) is a website copywriter, business owner, and public speaker. She helps creative business owners with messaging that sells through trust, integrity, and empathy.
A former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or overexaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference.
In this episode, we discuss:
- How she started her copywriting business after running a product-based business
- Presenting yourself without being showy
- Mean girl marketing and how we're staying away from that with our copy
- Questions to ask yourself when running a business
- How to write good copy and have a consistent voice
- Finding creativity as a service-based business owner
- Marketing techniques that are out
- Running a business in a way that feels personal to you
CONNECT WITH MADDY
On Instagram at @bymaddyaucoin
On her website at bymaddyaucoin.com
Hosted by @kirstimcnabney
Find links, inspiration and updates on @thinkingaboutpodcast
This episode was edited by Amanda Wan of Wan Media
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