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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
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042: Boosting Local Visibility - AUDIT Google Business Profile with The Oxford Calligrapher
Manage episode 448494839 series 3584590
Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.
Key Takeaways:
- Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
- Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
- Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
- Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
- Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.
Resources mentioned in this episode:
- The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
- Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
- Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.
Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
अध्यायों
1. Introduction and Guest Welcome (00:00:00)
2. Overview of Jane's Business and Goals (00:00:36)
3. Current Corporate Services (00:02:32)
4. Optimising Google Business Profile (00:03:45)
5. Selecting and Adding Categories (00:04:33)
6. Enhancing Profile with Photos and Videos (00:09:31)
7. Gathering Reviews and Q&A (00:15:42)
8. Final Tips and Conclusion (00:20:05)
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