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The Wall BONUS Episode - The Truth About Influencer Partnerships
Manage episode 316417083 series 3199503
Stephanie O'Quigley द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Stephanie O'Quigley या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Ever wondered what goes on behind the ‘spon’ and ‘ad’ posts by your loved and loathed influencers? How do brands identify influencers and how do they identify the health of the influencer's audience? What attracts us to certain influencers and does curated content really matter?
My dear friend and old coworker, Fatima Scott, is the guest star of the first episode of The Wall Podcast. Fatima is a Senior Community Manager at the leading influencer marketing agency, Collectively, here in New York City. Fatima has worked with some of the largest brands in the world including COTY, Clinique Hewlett Packard and more and is continuing to help brands identify fitting influencers for their next campaign.
Fatima and I sat down to discuss the ins and outs of influencer partnerships, how to determine real from fake and the future of influencing.
Thank you for listening and feel free to connect on Instagram, @StephanieOQuigley!
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