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Luxury Entrepreneurship: Insights and Innovations from Elizabeth Soleru
Manage episode 442034547 series 3596348
Elizabeth Ward द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Elizabeth Ward या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of the VIP podcast by Virtuoso Legal, host Liz Ward interviews Elizabeth Soleru, a luxury entrepreneur who transitioned from a career in microbiology and headhunting to founding a successful cake business. Elizabeth discusses her journey, the growth of her luxury brand, and the importance of storytelling, creativity, and emotional resonance in building a luxury brand. Highlighting her experiences with high-profile clients and the challenges of delivering extravagant cakes, Elizabeth also touches on the significance of legal protections for luxury brands and her involvement in promoting diversity in the luxury sector through international talks and the Diversity and Luxury Awards. The episode concludes with a discussion on the impact of AI on the luxury market and the importance of protecting intellectual property.
00:00 Introduction to the VIP Podcast
00:47 Elizabeth's Journey to Luxury Entrepreneurship
04:35 The Art of Cake Making
08:16 Challenges in Cake Delivery
10:09 High-Profile Clients and Celebrity Cakes
13:06 Public Speaking and Luxury Consultancy
14:38 Building a Successful Luxury Brand
25:29 Luxury Brand Strategies and Market Trends
31:09 British Brands and the Olympics
33:12 Luxury Brands in Sports
37:58 Chanel's Commitment to Education
40:13 Dior's Collaboration with Indian Needle School
42:04 Diversity in Luxury Awards
48:15 The Importance of Legal Protection for Luxury Brands
55:52 AI and the Future of Copyright
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