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A platform that enables and nurtures brands in their distribution: the story of Oxbow Brands
Manage episode 435177213 series 3465829
Vishal Krishna द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Vishal Krishna या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode I talk with Rahul Johar who has literally scaled brands in India across several retail formats. What is true is that Indian e-commerce brands are now moving offline and they need all the nurturing to understand how distribution works. Distribution is hard, it eats into margins and is a question of having the right eye-balls at retail outlet. This is where Oxbow Brands steps in.
00:00 - Introduction
01:36 - What is Oxbow and what does it intend to do?
03:06 - 70 years of business legacy
09:00 - The offline experience and why brands need it
12:59 - Why offline distribution derisks your business
20:16 - The fun of modern shopping
23:40 - The business of Oxbow and nurturing brands
31:05 - The excitement of being a business in India.
34:10 - Working with distributors
36:40 - Why tech is necessary to blend with distribution and experience.
40:20 - Retailers supporting smaller brands is important
44:56 - Expansion plans
46:00 - Rahul's inspiration
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