90. Marketing Magic: The Power Of Unique Products And Captivating Content W/ Alex McArthur Former CMO @ Kizik & Purple The Unstoppable Marketer® podcast

90. Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple

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Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.
Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.
We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

अध्यायों

1. 90. Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple (00:00:00)

2. Marketing Journey With Alex McArthur (00:00:01)

3. Entrepreneurial Journey and Marketing Strategy (00:07:53)

4. The Challenge of Branding Trends (00:18:31)

5. Marketing and Product Synergy for Growth (00:30:21)

6. Navigating Brand Authenticity and Market Opportunities (00:40:54)

7. Brands, Politics, and Pivoting (00:53:53)

92 एपिसोडस