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Metrics matter: why limited data hurts your business
Manage episode 347665730 series 3347683
Gary Vanbutsele द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Gary Vanbutsele या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
Keith's no 1 piece of advice for all business owners?
You can only improve what you can measure!
His helpful tips?
- Your customers are people, not browsers. You need to be able to understand how different customer personas respond to your marketing, and who your best customers actually are.
- A dashboard of what needs to get measured is how you align everyone’s efforts towards growth.
- Data allows you to be more creative in your business, not less.
Take a listen and for more resources, go to usewhale.io
For more great resources on all things scaling up and team training go to usewhale.io/blog/
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