Sell It

The Tutor Podcast

Neil discusses the importance of selling in the tutoring and coaching business. He acknowledges that many people feel uncomfortable with the idea of being salespeople, but talks about why selling is a skill used by everyone in various aspects of life. Neil shares his own experience of initially being reluctant to sell himself as a guitar teacher, but realising the necessity of selling to grow his business. He explains that selling is not about manipulation, but rather about offering a solution to a customer's problem at a fair price. Neil encourages tutors to overcome any reservations they may have about selling and highlights the importance of effectively communicating the benefits of their services to reach those who need them most.

KEY TAKEAWAYS

• Selling is a skill used by everyone: Selling is not limited to salespeople but is a skill used by everyone in various aspects of life, including teaching, tutoring, and coaching.
• Selling is about solving problems: Selling is not about manipulating or pushing products or services onto people but rather about presenting a solution to their problems at a fair price and removing their resistance to acquiring that solution.
• Selling is a moral obligation: If you have the knowledge or expertise to help someone, it is your duty to offer them the solution to their problem. You're doing people a disservice but not offering your solution.
• Selling requires listening and understanding: It's important to listen to the customer, eliciting and understanding their problem, and determining if what you offer can help them. This approach ensures that you only offer solutions that fit the customer well.
• Selling builds credibility and goodwill: Being honest and transparent in your selling approach can generate immense goodwill with both prospective customers and competitors. By recommending competitors when you are not the right fit for a customer, you position yourself as an honest broker and gain credibility in the process.

BEST MOMENTS

"The Americans are way better at it than us."

"Selling the right way isn't the slippery spiel of the shiny suited weasel."

"I fell in love with selling and it's a wonderful transferable skill that I use day in day out."

"If you can't help them, explain that you're not the right person, or your product isn't a good fit for them."

"You can be the best bloody teacher in the world, but if nobody knows you're there or you can't communicate the benefits to them of you, then you might as well not exist."

www.Neilcowmeadow.com

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Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!