036 - How To Move On After You LOSE Your ENTIRE Business...with Heather Prestanski

The Turning Lemons Into Lemonade Podcast

Amy Mewborn द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Amy Mewborn या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5+ y ago 42:46

MP3•एपिसोड होम

This episode of the Turning Lemons Into Lemonade podcast covers every business owner's biggest fear - losing your entire business to hackers!

One day over seven years ago, hackers took over my website and my instagram account. It was DEVASTATING, time consuming, and costly to recover! But in Heather Prestanski's case, if she hadn't been amazing at sales and marketing, it could have literally destroyed her business.

We always hear, build your email list - no one can ever take that away from you. Heather described how hackers took over her facebook page, her email provider - everything! Imagine building a 100k person email list and losing it all! She lost her Facebook Custom Audiences. She lost her Facebook Lookalike Audiences. We're talking BIG, HUGE, PAINFUL losses.

She and her husband had just bought their new house. She had just brought her husband home to work in her business! And their income dropped by over 80%!

Fortunately, Heather is a master marketer and sales trainer. Heather is still recovering and rebuilding her business. But with the income drop, she had to immediately figure out how to generate revenue - which meant going back to basics, getting on the phone with relationships and selling more services.

42 एपिसोडस

#Business #Marketing #Businessadvice #Businesslessons #Amy Mewborn