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Power Kid Podcast: Melissa & Doug's Dave Henderson Talks Growth, Licensing, and More
Manage episode 301739272 series 2911906
The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Melissa & Doug's Chief Commercial Officer, David Henderson to the show.
Henderson, who previously held roles at Hasbro, Coca-Cola, and Newell Baby brands, joined Melissa & Doug last year as the company entered a new chapter of growth.
On the show, Henderson shares his early toy stories, including selling into the famed Sears Wish Book and how he learned to manage brands while aligning manufacturer, retailer, and consumer expectations. Additionally, Albritton asks Henderson to elaborate on the development of Melissa & Doug's growing distribution footprint and how its entry into licensing via a partnership with ViacomCBS Consumer Products for PAW Patrol and Blue's Clues and You! will drive the company forward.
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