Make Sustainability Cool to Appeal to the Human Side

The Sure Shot Entrepreneur

Atlas Berry, founder and general partner at Mission One Capital, delves into funding mission-driven founders who focus on frontier technology solutions to sustainability challenges. Atlas discusses the significance of sustainability to him personally, highlights the specific areas of climate tech his venture capital firm targets, and explores current trends in the industry. He provides deep insights into sustainability opportunities and shares valuable advice for entrepreneurs interested in this sector.

In this episode, you’ll learn:

[1:41] 'Jason Bourne meets banking': The fascinating early career journey of Atlas Berry.

[5:22] How corporate development experience paved the way for a venture capital role.

[6:33] The inception of Mission One Capital: Identifying software-driven solutions to climate issues.

[12:17] Guidance for founders tackling climate and sustainability challenges: Understand the problems in these areas and respecting regulatory constraints.

[16:35] The importance of addressing human issues for successful sustainability solutions.

[20:22] Emerging trends in climate tech, including energy, mobility, carbon markets, circularity, and environmental management.

[26:00] Why timing is crucial in evaluating sustainability-focused investment opportunities.

The non-profit organizations that Atlas is passionate about: The Nature Conservancy

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About Atlas Berry

Atlas Berry is the founder and general partner at Mission One Capital. He began his career in investment banking at JPMorgan, working in Mergers & Acquisitions across New York, Johannesburg, and London. Notably, Atlas established the venture arm for the Grammy-award-winning rock band Linkin Park, where he led investments in high-profile companies such as Lyft, Robinhood, and Impossible Foods. Additionally, he is a two-time TEDx keynote speaker, has mentored at Techstars and the MIT Startup Accelerator, and has served on the Technology Advisory Boards for New York City and Delta Airlines.

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About Mission One Capital

Mission One Capital is a Silicon Valley-based early-stage venture capital firm specializing in ClimateTech and Equitable Access startups. The firm invests in seed-stage companies dedicated to creating a more sustainable and equitable future. Its portfolio includes innovative companies such as Zevvy, Twice, Helio, Cloverly, CHI, Derapi, UPFRONT, Carbonara, and others.

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