892: Black Friday Success Blueprint: How to Plan Your Next Holiday Promotion

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Holiday season is fast approaching and if you aren’t ready to take advantage of the holiday push or Black Friday, you’re leaving money on the table! Stores are starting their holiday pushes sooner than ever before and sales that used to last a couple of days are now lasting weeks or even months. This can be incredibly overwhelming for small business owners because it makes you worry about how much you have to do holiday promotion-wise. I have seen what happens when you ignore the holiday sales and it’s not good. I truly think it’s possible to strike a balance between family time and taking advantage of a time when people are spending more money.

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There are so many things that you could do and I would like to give you actionable tips today to help you during this time! If you want more of a step-by-step solution, I’ve created an entire Black Friday Holiday Prep Mini-Course so be sure to check it out!

Episode Highlights

• Why is Leveraging Holiday Promotions Important? [0:03:40]
• The Offer Versus the Promotion [0:08:05]
• How to Structure Your Marketing Schedule [0:18:41]
• The One Tip You Need to Maximize Your Visibility [0:26:09]

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