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E46: Legacy Brands' Ignored Data Goldmine
Manage episode 416002184 series 3555870
Ankur Gattani द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ankur Gattani या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.
- (00:54) - Ruchdi's Career Path So Far
- (03:53) - Addressing Data's Neglect in Legacy Systems
- (06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and Customer Retention
- (10:38) - Unveiling the Oversight: Legacy Brands and the Untapped Potential of Data
- (14:39) - Decoding ROI: Reimagining Success Metrics in Ruchdi's Univers
- (19:03) - Balancing Act: Navigating Investment Strategies in MarTech and CDP Tooling
- (22:31) - Ruchdi's Favorite MarTech Success Story: Impact and Metrics
- (28:14) - Campaigns & Strategies: Bridging Offline to Online Customer Conversion
- (31:45) - Discounting Dynamics in KSA: Ruchdi's Advocacy for Value-Added Services
- (38:21) - How Ruchdi's Travels Nurture the Current Marketer in Him
- (43:17) - MarTech: No Longer a Luxury, but a Necessity
- (46:59) - Improved Business Performance through MarTech Understanding
- (48:32) - AI: A Fundamental Aspect of Sustainable Solutions Today
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