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E38: Unlocking Indian Brands' Retention Riddle
Manage episode 404589842 series 3555870
Ankur Gattani द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ankur Gattani या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
- (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
- (01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses
- (09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience
- (12:57) - Navigating Dirty Data to Uncover Diamond Customers
- (17:55) - Toeing the Line Around Retention vs. Growth
- (20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing
- (27:08) - Should the Chief Retention Officer Get a Seat at the Table?
- (32:18) - Rethinking Strategies for Sustainable Growth
- (36:30) - Riding the Agency Wave: CMOs' Surfing Strategy
- (41:26) - Getting Your Hands Dirty from Day Zero
- (47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey
- (51:53) - Adjusting Investment Relative to Milestones
- (59:59) - Craft Reigns Supreme Over Data and Tools
- (01:07:04) - Which Brands are Killing at Retention in India?
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