Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels

The Social Standard Podcast

The Social Standard द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Social Standard या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1y ago 1:13:37

MP3•एपिसोड होम

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including

The Sex & The City debacle
How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands)
How to hire creators as the face of your brand
Why follower count doesn't matter, but it also really does
How Influencers fit into your retention & new customer acquisition strategies.

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