How Does Your Brand Use Social Media?

The Social Barista

Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Is your brand active on Social Media? If so, how do you use it? Do you use it to inform, entertain, and educate? Do you use it as a conversation starter? Do you tell your brand's story in a compelling way? Do you foster a safe and caring space? Are you promoting your brand in fun and positive ways? There are sooo many ways to engage with your current customers, volunteers, and donors on Social. Plus, you can reach new prospects as well and welcome them into your brand. Social Media is like a nice bright, warm, and friendly welcome mat to your brand. I encourage you to approach each post with a positive and thankful mindset and let the algorithm do the rest. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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